In the Hierarchy of Effects, Trial Refers to

question 136

Multiple Choice

In the hierarchy of effects, trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Transformational Leadership

Leadership approach that causes change in individuals and social systems, enhancing motivation, morale, and performance.

Charismatic Leadership

A leadership style characterized by an individual's ability to inspire and motivate followers through personal charm and persuasive communication.

Transformational Leadership

involves leaders working with their teams to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of the group.

Referent Power

A form of power that stems from being admired and respected. It's the influence one has because others want to identify with or be like them.