The Initial Step in the Planning Phase of the Strategic

question 194

Multiple Choice

The initial step in the planning phase of the strategic marketing process involves

• A) establishing the budget.
• B) developing the marketing program.
• C) diversification analysis.
• D) auditing the marketing plan.
• E) conducting a situation (SWOT) analysis.

---

Definitions:

Rhetorical Situation

The context of a rhetorical act, including the communicator, audience, purpose, and the content, that influences persuasive communication.

Promotional Item

A merchandise article distributed for free or at a low cost to promote a company, corporate image, brand, or event.

Global Warming

The long-term rise in Earth's average surface temperature, primarily due to human activities such as the emission of greenhouse gases.

Deforestation

The process of clearing vast areas of forest for agriculture or other human activities, leading to significant environmental impact.