The Initial Step in the Planning Phase of the Strategic

question 194

Multiple Choice

The initial step in the planning phase of the strategic marketing process involves

• A) establishing the budget.
• B) developing the marketing program.
• C) diversification analysis.
• D) auditing the marketing plan.
• E) conducting a situation (SWOT) analysis.

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Definitions:

Gender

A social construct that refers to the roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Education Attainment

The highest level of education an individual has completed, often used as an indicator of skill, knowledge, and socioeconomic status.

Death Rates

A measure of the number of deaths in a particular population, scaled to the size of that population, per unit of time.

Occupational Segregation

The division of jobs in the labor market based on demographic characteristics, such as gender or ethnicity, leading to unequal job opportunities and pay.