Examlex
Suppose the cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Which of the five media alternatives has the highest CPM?
Q112: Communication is the process of conveying a
Q116: Which statement would most likely be heard
Q152: Amanda received a postcard from a local
Q192: One disadvantage of using newspapers as an
Q197: Informational ads, particularly those with specific information,
Q221: McDonald's recently offered collectible toy characters from
Q222: Ben & Jerry's has earned B-Corp certification,
Q261: Disney uses an integrated marketing communications program
Q302: Hellmann's is a brand owned by Unilever
Q305: After watching a 30-second commercial from Jared