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An E-Mailed Announcement That Was Sent to Members of the Business

question 195

Multiple Choice

An e-mailed announcement that was sent to members of the business press from German pharmaceutical giant Bayer stating that it was looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?


Definitions:

Scabies

An infectious skin disease resulting from minuscule mites tunneling into the dermis, causing severe itchiness and skin eruptions.

Mites

Tiny arthropods, related to ticks, that can inhabit various environments and sometimes cause human allergic reactions or skin conditions.

Folliculitis

An inflammation of the hair follicles, often caused by infection, chemical irritation, or physical injury, leading to red, inflamed skin, and, sometimes, pus-filled bumps.

Psoriasis

A chronic skin condition characterized by red, itchy, and scaly patches.

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