The Use of Deceased Celebrities Such as John Wayne or Fred

question 196

Multiple Choice

The use of deceased celebrities such as John Wayne or Fred Astaire in commercials

• A) creates a humorous appeal.
• B) avoids the possibility of a spokesperson's image changing.
• C) creates a fear appeal.
• D) creates a product ambience that limits its appeal to older consumers.
• E) targets the Gen Y consumer.

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Definitions:

Extremities Blue

A condition where the hands, feet, fingers, or toes turn blue due to poor circulation or inadequate oxygenation of the blood.

Visual Abilities

The range of functions related to sight, including depth perception, color recognition, and the capacity to distinguish shapes and details.

Eye Chart

A visual tool used to measure a person's visual acuity or sharpness of vision, typically consisting of rows of letters or symbols.

Essential Vitamins

Nutrients that the body cannot synthesize in sufficient quantities and must be obtained from the diet to maintain health.