In the Hierarchy of Effects, the Consumer's Ability to Recognize

question 40

Multiple Choice

In the hierarchy of effects, the consumer's ability to recognize and remember the product or brand name is referred to as the ________ stage.

• A) adoption
• B) evaluation
• C) awareness
• D) internalization
• E) trial

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Definitions:

American

denotes relating to the United States, its people, culture, or characteristics.

Japanese

Relating to Japan, its people, language, or culture.

Self-report Inventory

A type of psychological test in which a person fills out a survey or questionnaire with questions about themselves, used to assess mental health.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, known for his theories of the unconscious mind.