In the Hierarchy of Effects, the Consumer's Ability to Recognize

question 40

Multiple Choice

In the hierarchy of effects, the consumer's ability to recognize and remember the product or brand name is referred to as the ________ stage.

• A) adoption
• B) evaluation
• C) awareness
• D) internalization
• E) trial

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Definitions:

Competitive Advantage

The unique attributes or circumstances that enable a company to outperform its competitors.

Advantages

Advantages refer to beneficial aspects or competitive edges that one person, group, product, or service has over comparable ones.

Areas of Competition

Pertains to the specific sectors or markets where businesses vie for dominance or market share.

Competitive Advantage

A strategic advantage one company has over its industry competitors, allowing it to generate greater sales or margins and/or retain more customers.