An Ad for Citrucel Fiber Supplement Claimed That in a Blind

question 150

Multiple Choice

An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of ________ advertising.

• A) reinforcement
• B) comparative
• C) persuasive
• D) informative
• E) reminder

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Definitions:

Primary Audience

The audience who will make a decision or act on the basis of a message.

Sales Presentation

A promotional speech or pitch aiming to persuade an audience to purchase a product or service, often involving a demonstration or detailed explanation.

Communication Channel

The means by which you convey your message.

Gatekeepers

Gatekeepers are individuals or policies that control access to information, resources, or decision-makers, often found in media, organizations, and various industries.