The Purpose of Reminder Institutional Advertisements Is to

question 216

Multiple Choice

The purpose of reminder institutional advertisements is to

• A) promote a specific brand's features and benefits.
• B) tell people what a company is, what it can do, and where it is located.
• C) state the position of a company on an issue.
• D) bring the company's name to the attention of the target market again.
• E) promote the advantages of one product class over another.

---

Definitions:

Modeling Process

A method of learning that occurs through observing the behavior of others and the outcomes of those behaviors, leading to imitation or avoidance of observed behaviors.

Watching

The act of observing attentively; often related to learning, monitoring, or gaining understanding from the behavior of others.

Aggressive Behavior

Actions or conduct that are intended to cause harm or exert dominance over another, which can be physical or verbal in nature.

Reinforcing

Enhances the likelihood of a behavior's recurrence by introducing positive outcomes or removing negative ones following the behavior.