The Purpose of Reminder Institutional Advertisements Is to

question 216

Multiple Choice

The purpose of reminder institutional advertisements is to

• A) promote a specific brand's features and benefits.
• B) tell people what a company is, what it can do, and where it is located.
• C) state the position of a company on an issue.
• D) bring the company's name to the attention of the target market again.
• E) promote the advantages of one product class over another.

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Definitions:

Pioneering Advertising

An advertising strategy used to introduce a new product or category to the market, aimed at building brand awareness.

Informational

Referring to communication or materials designed primarily to educate or provide knowledge to the audience.

Pioneering

The activity of being among the first to explore or introduce a new concept, area, or market.

Early-Warning Device

A system or tool designed to alert individuals or organizations to potential problems or risks before they escalate.