Showing Ad Copy to a Panel of Consumers and Having

question 104

Multiple Choice

Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during

• A) focus groups.
• B) portfolio tests.
• C) jury tests.
• D) theater tests.
• E) performance tests.

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Definitions:

Menarche

The occurrence of the first menstrual period in a female, a milestone in pubertal development usually happening between the ages of 10 and 15.

Climacteric

A phase in adult life, typically occurring between the ages of 45 and 55, marked by reduced reproductive capacity and, in women, menopause.

Antigens

Substances that are recognized by the immune system and provoke an immune response, often seen in pathogens like viruses and bacteria.

Antibodies

Proteins made by the immune system to identify and neutralize foreign objects like bacteria and viruses.