Examlex
The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located. Their objective is to create awareness for the restaurant among the town's consumers. Which of these measures should be used to determine how many different people will hear the advertisement?
Mere-Exposure Effect
A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.
Reciprocal Liking
The phenomenon where people tend to like others who like them back.
Proximity
The physical closeness or distance between people or objects, often influencing relationships and interactions.
Physical Availability
The degree to which a product or service can be obtained by the consumer, often relating to its distribution, placement, and stock levels in the marketplace.
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