Frequency in Advertising Refers to

question 224

Multiple Choice

Frequency in advertising refers to

• A) the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
• B) the total number of times an advertisement is aired on television or radio.
• C) the average number of times a firm airs an advertisement.
• D) the number of times an advertisement can be shown before it begins to lose its effectiveness.
• E) the average number of times a person in the target audience is exposed to an advertisement.

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Definitions:

Normal Model

A probability distribution that is symmetrical around the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Standard Deviation

A criterion for evaluating the extent of scattering or variation present in a dataset.

Probability

A quantification of the probability that a specific event will take place, commonly represented as a value ranging from 0 to 1.

Normal Model

A statistical model characterized by the normal (Gaussian) distribution, representing a bell-shaped curve where most observed data falls close to the mean.