Frequency in Advertising Refers to

question 224

Multiple Choice

Frequency in advertising refers to

• A) the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
• B) the total number of times an advertisement is aired on television or radio.
• C) the average number of times a firm airs an advertisement.
• D) the number of times an advertisement can be shown before it begins to lose its effectiveness.
• E) the average number of times a person in the target audience is exposed to an advertisement.

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Definitions:

Modified

Altered or changed in form, character, or substance, usually to improve or adapt to different situations.

Intentional Torts

Legal wrongs resulting from actions taken with the intent to cause harm or injury, as opposed to resulting from negligence or accidents.

Negligent Torts

Legal claims arising from acts or omissions that constitute a breach of a duty of care, leading to harm or injury to another party.

Reasonable Care

The degree of caution and concern an ordinarily prudent and rational person would use in similar circumstances.