Araceli Saw an Ad Promoting Vermont as a Tourist Destination

question 117

Multiple Choice

Araceli saw an ad promoting Vermont as a tourist destination and a great place to live. The ad contained a postage-paid reply card that could be used to request more information. In terms of the communication process, mailing in the postcard with a request for further information is an example of

• A) a stimulus.
• B) a field of experience.
• C) a response.
• D) noise.
• E) a feedback loop.

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Definitions:

Customer Testimonials

Customer testimonials are written or recorded statements from satisfied customers, extolling the virtues and benefits of a product, service, or company.

Customer Participation

The involvement of customers in the development, delivery, and evaluation of products or services, often leading to improved customer satisfaction and loyalty.

Sales Presentation

An opportunity to formally communicate the value proposition of a product or service to potential buyers, often using visual aids and demonstrations.

Prestige Suggestion

A marketing technique where a product or service is associated with high social status or exclusivity to attract customers.