Advertising Agencies That Specialize in One Aspect of the Advertising

question 225

Multiple Choice

Advertising agencies that specialize in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies) , or providing Internet services (Internet agencies) , are referred to as

• A) full-service agencies.
• B) in-house agencies.
• C) modified-service agencies.
• D) functional agencies.
• E) limited-service agencies.

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Definitions:

Phages

Viruses that infect and replicate within bacteria and archaea.

Adenoviruses

A group of viruses that can infect the respiratory tract, eyes, and gastrointestinal tract in humans, leading to a range of illnesses.

Virions

Complete virus particles that consist of an RNA or DNA core surrounded by a protein coat and are capable of infecting a host cell to reproduce.

Prophage

The latent form of a bacteriophage genome that is integrated into the chromosome of a bacterial host, replicating along with the host cell's DNA.