If You Ordered a TV Commercial to Run on a Local

question 64

Multiple Choice

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?

• A) $0.50
• B) $2.00
• C) $2.50
• D) $4.50
• E) $5.00

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Definitions:

Oversight

The process of supervising, monitoring, and potentially directing activities or operations, usually in the context of governance or management.

Executive Agencies

Parts of the government under the direct authority of the President or the executive branch, responsible for the enforcement of laws.

Accountability

The obligation of individuals or organizations to account for their activities, accept responsibility for them, and disclose the results in a transparent manner.

House Oversight

A function of the United States House of Representatives that involves monitoring and supervising federal agencies, programs, activities, and policy implementation.