If You Ordered a TV Commercial to Run on a Local

question 64

Multiple Choice

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?

• A) $0.50
• B) $2.00
• C) $2.50
• D) $4.50
• E) $5.00

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Definitions:

Mystery

An unexplained or puzzling phenomenon or situation that raises curiosity.

Target Audience

A specific group of consumers at which a product or marketing message is aimed, defined by demographics, interests, or behavior.

Ticket

Generally, a pass that allows entry to an event, mode of transportation, or access to a service, often used in exchange for a financial transaction.

Purchase Behaviors

The consumer actions and decision-making processes that lead to buying goods or services.