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Suppose the cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Which of the five media alternatives has the lowest CPM?
Low-Growth Markets
Markets characterized by minimal increases in consumer demand or market size over time.
Stars
High-growth, high-market-share products or business units in the Boston Consulting Group matrix, indicating they have potential to generate significant revenue.
Growth
An increase in some quantity over time, such as economic growth which refers to an increase in the market value of goods and services produced by an economy.
High Performers
Individuals who consistently exceed standard performance expectations in their roles, contributing significantly to organizational goals.
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