When People Outside the Target Market for the Product See

question 4

Multiple Choice

When people outside the target market for the product see a firm's advertisement, it is referred to as

• A) wasted coverage.
• B) media divergence.
• C) dual exposure.
• D) overexposure.
• E) advertising spillover.

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Definitions:

Purulent Discharge

A type of bodily fluid that is often thick, yellowish or greenish, indicating infection or inflammation.

Facial Pain

Pain felt in any part of the face, sometimes caused by nerve disorders, sinus infections, or dental issues.

Rebound Swelling

Increased swelling in a body part after a period of compression or after the initial swelling had subsided.

Nasal Spray

A liquid solution administered through the nose to alleviate congestion, allergies, or other nasal problems.