In the Film Runaway Bride, Julia Roberts Boarded a FedEx

question 307

Multiple Choice

In the film Runaway Bride, Julia Roberts boarded a FedEx truck. Another actor gave voice to FedEx's service guarantee, saying she will arrive "by 10 a.m. the next business day." This is an example of

• A) a product placement.
• B) product continuity.
• C) a deal.
• D) subliminal advertising.
• E) a reverse product placement.