When You Buy Crest Toothpaste at Your Local Supermarket Because

question 277

Multiple Choice

When you buy Crest toothpaste at your local supermarket because you have a 50-cents-off coupon for it, even though that is not your regular brand, you are being influenced primarily by which promotional element?

• A) advertising
• B) sales promotion
• C) public relations
• D) publicity
• E) personal selling

---

Definitions:

Assets

Resources owned by a company that are expected to provide future economic benefits.

Investing Activity

Financial activities related to acquiring or disposing of non-current assets, such as property, plant, and equipment, which are recorded on a company's cash flow statement.

Cash Dividends

Dividends paid by a company to its shareholders in the form of cash.

Purchase Of Land

The acquisition of land for business operations or investment, recorded as a fixed asset in the company's balance sheet.