One of the Weaknesses Inherent in the Use of the BCG

question 296

Multiple Choice

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

• A) causes tension between different divisions when one is labeled a "star" and another a "dog."
• B) reduces employee motivation to move a low valued SBU to a higher one.
• C) considers too many SBU factors beyond market growth rate and relative market share.
• D) does not require sales forecasts in order to be implemented.
• E) is often difficult to obtain the needed information to correctly place SBUs in the matrix.

---

Definitions:

Ethical Shopper

A consumer who makes purchasing decisions based on the ethical production, sourcing, and impact of products on society and the environment.

Mesmer

Refers to Franz Mesmer, an 18th-century physician who proposed the theory of animal magnetism and is considered a precursor to modern hypnotism.

Hypnotism

A therapeutic technique aimed at inducing a trance state in an individual to increase suggestibility and facilitate psychotherapeutic interventions.

Discovered

Found or noticed something for the first time that was previously unknown or unrecognized.