When a Company Uses ________, It Is Using Its Own

question 293

Multiple Choice

When a company uses ________, it is using its own advertising staff to provide the promotional services needed by the company.

• A) an intra-firm agency
• B) a promotion department
• C) an in-house agency
• D) a full-service agency
• E) a limited-service agency

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Definitions:

Ratification

The act of formally approving an agreement or treaty, making it officially valid.

Principal

The party that an agent’s authority can bind or act on behalf of.

Agency

The fiduciary relationship that arises when one person consents to have another act on his behalf and subject to his control and the other consents to do so.

Power of Attorney

A legal document that grants one individual (the agent) the authority to act on behalf of another (the principal) in legal or financial matters.