Tests Conducted After an Advertisement Has Been Shown to the Target

question 186

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

• A) jury testing.
• B) tracking tests.
• C) exposure testing.
• D) posttesting.
• E) pretesting.

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Definitions:

Short Text Messages

Brief written messages typically sent between mobile phones, using a text messaging service.

Time Restraints

Limitations or constraints placed on the duration within which tasks or activities must be completed.

Annual Meeting

A yearly gathering of stakeholders, such as shareholders of a corporation or members of an organization, to discuss and review the year's activities and outcomes.

Email Composition

The process of writing and structuring an email message to convey information or requests clearly and effectively.