Tests Conducted After an Advertisement Has Been Shown to the Target

question 186

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

• A) jury testing.
• B) tracking tests.
• C) exposure testing.
• D) posttesting.
• E) pretesting.

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Definitions:

Type I Error

A statistical error made by rejecting the null hypothesis when it is actually true, known as a false positive.

Type II Error

The failure to reject a false null hypothesis, also known as a "false negative."

Null Hypothesis

A statement positing that there is no significant difference or effect, serving as the default assumption in hypothesis testing.

Type II Error

The error that occurs when a false null hypothesis is not rejected, also known as a "false negative."