A Sales Promotion Designed to Encourage and Reward Repeat Purchases

question 155

Multiple Choice

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

• A) a merchandise deal.
• B) a product enhancement.
• C) a loyalty program.
• D) retail positioning.
• E) experiential decoding.

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Definitions:

Cognitive Ability

Refers to the capacity of an individual to perform mental processes such as reasoning, problem-solving, and learning.

Algebraic Equation

A mathematical statement that shows the equality of two expressions, which are connected by an equals sign and involve at least one variable.

Formal-operational Thinking

Formal-operational thinking is a stage described by Jean Piaget where individuals (typically adolescents and adults) develop the ability to think abstractly, logically, and systematically.

Piagetian Stage

One of the stages in Jean Piaget's theory of cognitive development, which describes how children's abilities to think and reason change as they grow older, including sensorimotor, preoperational, concrete operational, and formal operational stages.