A Sales Promotion Designed to Encourage and Reward Repeat Purchases

question 155

Multiple Choice

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

• A) a merchandise deal.
• B) a product enhancement.
• C) a loyalty program.
• D) retail positioning.
• E) experiential decoding.

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Definitions:

Quality Goal

A quality goal is an objective set by an organization to maintain or enhance the standard of their products or services to meet or exceed customer expectations.

Financial Return

The profit or loss generated on an investment over a specific period, often expressed as a percentage of the investment's cost.

ROI

Return on investment; a measure of the profitability of an investment expressed as a percentage of the initial amount invested.

Profit Goals

Specific financial targets that a company aims to achieve within a certain period, often measured in terms of net income or margin percentages.