Which of These Is an Important Guideline When Using a Fear

question 12

Multiple Choice

Which of these is an important guideline when using a fear appeal?

• A) Ensure the advertisement is still appropriate for viewing by children.
• B) Make the appeal so strong that it appears humorous.
• C) Don't make the appeal so strong that consumers will want to tune out the advertisement.
• D) Avoid any reference to death or dying.
• E) Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Machine-Hours

A measure of production volume based on the total hours machines are run in the manufacturing process, often used to allocate overhead costs.

Departmental Predetermined Rates

The estimated overhead rates calculated for specific departments within a company to allocate costs appropriately.

Manufacturing Overhead

All indirect factory-related costs incurred during the production process, excluding direct materials and direct labor.

Machine-Hours

A measure of the amount of time machines are utilized during the production process.