List and Briefly Describe the Four Forms of Institutional Advertising

question 308

Essay

List and briefly describe the four forms of institutional advertising.

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Definitions:

Depth of Product Line

The range of product items offered within a particular category, reflecting the variety and specialization of products.

Greeting Cards

Printed or digital cards sent to convey personal messages for various occasions, such as birthdays or holidays.

Full Service

Offering or providing a complete range of services or products, accommodating all aspects of a customer's needs.

Automated Service

Automated service involves the use of technology to perform tasks and deliver services to customers with minimal human intervention.