A New Sandwich Shop Has Opened Just Off Campus and Would

question 27

Essay

A new sandwich shop has opened just off campus and would like the university students to frequent the shop whenever they are hungry. What is the best type of sales promotion to use to reach them and why?

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Definitions:

Variable-Interval

A schedule in operant conditioning where a response is rewarded after an unpredictable amount of time has passed.

Unpredictable

Describes something or someone that is not able to be predicted, due to variability in behavior or characteristics.

Reinforced

A process in which a behavior is strengthened by the outcome that follows it, making it more likely to occur in the future.

Positive Responses

Reactions or feedback that are affirmative, favorable, or supportive in nature, indicating agreement, pleasure, or endorsement.