A Primary Function of the Promotional Mix Is to

question 88

Multiple Choice

A primary function of the promotional mix is to

• A) explain how to use a product.
• B) persuade consumers to try a product.
• C) inform customers of complementary offerings.
• D) inform customers of pricing changes.
• E) point out flaws in competitors' products.

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Definitions:

IT Applications

Software applications that are designed to help individuals or businesses execute specific tasks or functions using information technology.

IT Investment

Financial resources allocated towards the acquisition, upgrade, and maintenance of information technology infrastructure and software.

Entrepreneur

An individual who creates, organizes, and operates a business venture, taking on greater than normal financial risks in order to do so.

CEO

The Chief Executive Officer, the highest-ranking executive in a company, responsible for making major corporate decisions.