Which of These Tasks Is Completed During the Planning Phase

question 141

Multiple Choice

Which of these tasks is completed during the planning phase of an IMC program?

• A) set the budget
• B) pretest the promotion
• C) state the mission
• D) identify possible advertising or promotional firms
• E) carry out the promotion

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Definitions:

Lecithin

A fatty substance found in animal and plant tissues, widely used as an emulsifier in food products, cosmetics, and pharmaceuticals.

Triglyceride

A type of fat (lipid) found in your blood, made up of a glycerol backbone attached to three fatty acid chains, the main form of fat stored by the body.

Wax

A diverse class of organic compounds that are malleable at slightly higher than room temperature, consisting mostly of hydrocarbons or esters of fatty acids.

Organic Compound

A chemical compound that contains carbon atoms covalently bonded to hydrogen atoms, possibly along with other elements such as oxygen, nitrogen, sulfur, and halogens.