In the Hierarchy of Effects, a Favorable Experience on the First

question 62

Multiple Choice

In the hierarchy of effects, a favorable experience on the first trial causes the consumer's repeated purchase and use of the product or brand in the ________ stage.

• A) evaluation
• B) adoption
• C) awareness
• D) interest
• E) usage

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Definitions:

Life Insurance

A contract between an insurer and a policyholder, providing a death benefit to beneficiaries in exchange for premiums paid by the policyholder.

Positive Reinforcement

An approach to encourage a specific behavior by offering a reward or positive outcome after the behavior is exhibited.

Contingent

Dependent on or conditioned by something else; not absolute or certain.

Pleasant Event

An occurrence or activity that brings joy, satisfaction, or positive feelings to an individual.