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AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database

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Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are typically collected by Amazon through tracking transactions?


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Computer applications designed to manage financial transactions, bookkeeping, and other accounting tasks for individuals or businesses.

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