One Way TV Advertising Can Reduce Wasted Coverage Is to

question 208

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A) identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by nontargeted viewers.
• B) run shorter ads in a greater number of geographical areas.
• C) identify specific times of day or night when the target audience would be more likely to tune in.
• D) develop more creative ads so that more people will choose to see them.
• E) run the ads on less expensive specialized cable and satellite channels.

---

Definitions:

Landrum-Griffin Act

United States federal legislation that regulates labor unions, addressing their governance, financial practices, and the rights of union members.

Protected Class

Groups of people who are legally protected from discrimination on the basis of characteristics such as race, gender, age, disability, and sexual orientation.

Title VII

The section of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Civil Rights Act

A landmark piece of U.S. legislation passed in 1964 aimed at ending discrimination based on race, color, religion, sex, or national origin.