Which of These Statements About Executing and Evaluating the Promotion

question 219

Multiple Choice

Which of these statements about executing and evaluating the promotion program is most accurate?

• A) Although there are five elements in the promotional mix, the only element that really benefits from an IMC audit is advertising.
• B) Most IMC programs have no difficulty creating a pretest, but posttests are much more difficult to construct since a number of unknown elements must be measured.
• C) In addition to ensuring that traditional forms of communication are integrated, companies must be able to monitor consumer content, respond to inconsistent messages, and answer questions from individual customers.
• D) The ideal IMC program does not need any evaluation if it is executed according to plan.
• E) The most effective IMC audits are external. Internal audits tend to bias the results in the favor of the marketing staff's expectations.

Identify the effects of economic growth or recession on firms' profits based on their operating leverage.

Recognize the importance and definition of real exchange rates and their impact on the economy.

Analyze the business cycle's phases and their economic implications.

Evaluate different industries' sensitivity to the business cycle and their investment potential.

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Definitions:

Ratio Analysis

A financial analysis tool used to assess a company's performance and financial health by calculating ratios from the data in financial statements.

Inventory Turnover

Inventory turnover is a ratio showing how many times a company has sold and replaced inventory over a given period.

Net Credit Sales

The total value of sales made on credit, minus returns and allowances, reflecting the true sales activity.

Average Inventory

The mean value of inventory within a specific period of time, calculated to assess the amount of stock a business typically holds.