AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database

question 227

Multiple Choice

Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are collected from the customer; other data are collected from the businesses where purchases are made. Which of the following customer data are typically collected by Amazon through tracking transactions?

• A) lifestyles
• B) price
• C) demographics
• D) media use
• E) Tax ID numbers

---

Definitions:

Foreign Subsidiaries

Companies that are owned or controlled by a parent company but are located in a different country.

Current Rate Method

A method of foreign currency translation where all financial statement line items are translated at the current exchange rate in effect at the reporting date.

GAAP

Generally Accepted Accounting Principles, a standardized set of accounting rules, standards, and procedures used in the accounting industry primarily in the United States.

Purchase Accounting

The process of consolidating and reporting the financials of a merger or acquisition by recording the assets and liabilities at their fair market values.