Careerbuilder

question 17

Multiple Choice

Careerbuilder.com has made its Monk-e-mail site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-e-mails have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

• A) viral marketing
• B) opt-out marketing
• C) customerization
• D) niche marketing
• E) buzz marketing

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, used in statistics to quantify the degree to which individual data points differ from the mean value of the data set.

Sample Range

The difference between the largest and smallest values in a sample, indicating the spread of the data within the sample.

Process Mean

The average or mean value of a set of process measurements, representing its central tendency over time.

Assignable Variation

A variation in a process or product that can be traced to specific causes, as opposed to random or inherent variability.