In Terms of the Online Customer Experience, Communication Refers to

question 9

Multiple Choice

In terms of the online customer experience, communication refers to

• A) the process of conveying an online presence to others that requires an organization, a website, an online consumer, and the processes of a shopping cart, online payment, and order fulfillment.
• B) the speed and ease with which a customer can move between pages on a website.
• C) a website's ability to tailor itself to different users or to allow users to personalize the website.
• D) the dialog that unfolds between the website and its users.
• E) the links from a company's website to a customer's e-mail, Facebook, or Twitter account.

---

Definitions:

Critical Thinking

A thorough investigation and evaluation of a case for the purpose of making an evaluation.

Stubborn

Showing dogged determination not to change one's attitude or position on something, especially in spite of good arguments or reasons to do so.

Judgmental

Characterized by or involving the use or expression of judgment, especially critical or negative judgment.

Rubric

A guide consisting of specific criteria used for assessment or grading.