The ________ Element of the Marketing Mix Consists of Communication

question 53

Multiple Choice

The ________ element of the marketing mix consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing.

• A) product
• B) price
• C) place
• D) promotion
• E) advertising

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Definitions:

Nouns

Words that name people, places, things, or ideas.

Verbs

Words that describe actions, states, or occurrences and form the main part of the predicate of a sentence.

Prototype Theory

A theory in cognitive science that suggests concepts or category judgments are made by comparing new stimuli to the "best example" or prototype of that category.

Family Resemblance

The physical or behavioral similarities observed among members of the same family, attributing to shared genetics and environment.