The Promotional Mix Refers to

question 206

Multiple Choice

The promotional mix refers to

• A) the three underlying appeals used that make promotions effective: sex appeal, humor appeal, and fear appeal.
• B) the combination of both paid and nonpaid marketing tools used to promote product interest.
• C) the set of promotional tools designed to motivate prospective buyers to purchase products and services: awareness, interest, evaluation, trial, and adoption.
• D) the composition of the objectives of the promotion: to inform, to persuade, to remind, and to phase out.
• E) the combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product.

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Definitions:

Flexibility and Responsiveness

The ability of an organization to adapt quickly to changes and effectively respond to new demands or opportunities.

Divisionalization

The organizational strategy of dividing a company into semi-autonomous units or divisions, each focusing on a particular business sector or product line.

Decentralization

Decentralization refers to the process of distributing or dispersing functions, powers, people, or things away from a central location or authority.

Job Descriptions

Detailed explanations of the roles, tasks, duties, responsibilities, and scope of a particular job.