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Procter & Gamble created an advertisement for its High Endurance men's antiperspirant. In terms of the communication process, the ________ of the information in the product's advertisement is Procter & Gamble, its manufacturer.
Conversion Ratios
A specific figure or ratio that determines how convertible securities, like convertible bonds, can be exchanged for other types of securities, typically the common stock of a company.
Maturities
The dates on which financial obligations or instruments are due to be paid back or expire.
Modified Duration
A measure that quantifies the sensitivity of the price of a bond or other debt instrument to changes in interest rates, indicating the percentage change in price for a parallel shift in yield curves.
Corporate Bond
A type of debt security issued by corporations to raise capital, promising to pay back the face value plus interest.
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