Businesses Vary as to the Amount of Security They Require

question 14

Multiple Choice

Businesses vary as to the amount of security they require or can afford to protect their digital files. A company that sells a complete line of firewalls, from a no-frills version to one that uses complex retinal scans, would most likely employ which promotional element to effectively promote its product to businesses?

• A) personal selling
• B) advertising
• C) sales promotion
• D) public relations
• E) social media

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Definitions:

Price of Orange

Refers to the cost to purchase a single unit or a specified amount of oranges in a given market.

Substitution Effect

The economic principle that as prices rise or income decreases, consumers replace more expensive items with less costly alternatives.

Normal Goods

Goods for which demand increases as consumer income rises, and decreases when consumer income falls.

Interest Rate

The cost of borrowing money or the return on investment, expressed as a percentage, charged by lenders to borrowers for the use of their money.