Communication with Consumers Who Are Not in the Target Audience

question 184

Multiple Choice

Communication with consumers who are not in the target audience is referred to as

• A) excess coverage.
• B) wasted coverage.
• C) exhaustive coverage.
• D) squandered coverage.
• E) dissipated coverage.

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Definitions:

Gender Roles

The set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex.

Heterosexuals

Individuals who are sexually attracted to people of the opposite sex.

Egalitarian

Pertaining to the belief in or practice of equal rights and opportunities for all people, often within a social, political, or economic context.

Decentralized

Refers to the distribution of decision-making powers and actions across various levels or locations in an organization or system, as opposed to central control.