________ Have Grown Dramatically and Allow Public Discussions of Almost

question 49

Multiple Choice

________ have grown dramatically and allow public discussions of almost any company activity, so many public relations departments now focus on facilitating and responding to them.

• A) Lobbying efforts
• B) Press releases
• C) Social media
• D) Negative ads
• E) Public service announcements

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Definitions:

Gross Margin

A company's total sales revenue minus its cost of goods sold, indicating the financial health and profitability of a product or business.

Direct Labor

Workers or employees who are directly involved in the production of goods or services.

Percentage Markup

The increase in cost price expressed as a percentage of the cost.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor.