In Terms of Product Characteristics, the Greater the Risk, the Greater

question 298

Multiple Choice

In terms of product characteristics, the greater the risk, the greater the need for ________ as a key element of the promotional mix.

• A) advertising
• B) personal selling
• C) sales promotion
• D) publicity
• E) public relations

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Definitions:

Tender Delivery

The process of formally presenting goods or documents to a designated party, often in fulfillment of a contractual obligation.

Consequential Damage

Indirect losses that occur as a result of a breach of contract or other wrongful act, beyond the immediate damage or loss incurred.

Cash Payment

A transaction where the payment for goods or services is made using physical currency or through an immediate electronic transfer of funds.

Grand Opening Sale

A promotional event conducted to attract customers to a new business or service, offering products at reduced prices for a limited time to generate interest and traffic.