Which of These Weaknesses Is Associated with Sales Promotions

question 131

Multiple Choice

Which of these weaknesses is associated with sales promotions?

• A) high absolute costs
• B) messages differ between the sales promotion tools
• C) difficult to get media cooperation
• D) messages lack credibility with consumers
• E) effectiveness diminishes when used continuously

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Definitions:

Plantwide Factory Overhead Rate

A single overhead absorption rate used throughout an entire plant or factory to allocate overhead costs to products.

Activity-based Costing

An accounting method that assigns costs to products and services based on the activities and resources that go into creating them, aiming for more accurate costing.

Indirect Labor Costs

Costs related to labor that cannot be directly tied to the production of specific goods or services, such as maintenance personnel or supervisors.

Activity-based Costing

An accounting method that assigns costs to products based on the activities involved in manufacturing or providing a service.