Figure 18-2 -To Communicate with Consumers, a Company Can Use One or One

question 240

Multiple Choice

Figure 18-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 18-2 above, the promotional element labeled D represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

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Definitions:

Centralized Organizations

Organizations where decision-making authority is concentrated at the top levels of management.

Decentralized Organizations

Organizations that distribute power away from a central authority, often featuring a more spread out decision-making process.

Values-based Ethics

An ethical approach that is rooted in the core values and principals of an individual or organization, guiding decision-making and actions.

Explicit Mission Statement

A clear, concise statement that defines an organization's purpose and primary objectives.