In a Marketing Context, a Source Refers to

question 82

Multiple Choice

In a marketing context, a source refers to

• A) any paid form of advertising.
• B) consumers who read, hear, or see the message during the communications process.
• C) a company or person who has information to convey during the communications process.
• D) people with similar understanding and knowledge who are willing to share that knowledge with others.
• E) a group of individuals who are willing to receive information from others.