In the Purchase Stage of the Consumer Journey, Research Indicates

question 299

Multiple Choice

In the purchase stage of the consumer journey, research indicates that ________ activities shorten the time consumers take to adopt a product or service.

• A) public relations
• B) direct marketing
• C) advertising
• D) product sampling
• E) social media

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Definitions:

Online Activities

Tasks or engagements conducted over the internet, ranging from work and research to socializing and entertainment.

Learned Trait Anxiety

Anxiety that develops over time through experiences and learning, rather than being inherent or innate.

Nervous

Experiencing or showing feelings of anxiety, apprehension, or unease, typically about an imminent event or something with an uncertain outcome.

Prepared

The state of being ready for a particular activity or event, often as a result of careful planning, organization, and practice.