Which of These Statements Regarding Direct Marketing Is Most Accurate

question 177

Multiple Choice

Which of these statements regarding direct marketing is most accurate?

• A) Direct marketing now allows customers to shop during regular business hours, with extended hours on weekends.
• B) Although direct marketing usually saves customers time, it does not usually save customers money.
• C) Although direct marketing can save consumers time and money, the process is labor intensive and not very much fun.
• D) Many customers believe direct marketing provides excellent customer service.
• E) Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.

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Definitions:

Informal Networks

The unofficial and interpersonal connections and pathways through which information and influence flow within an organization.

Communication Flows

The direction and manner in which information moves within and between organizations or individuals.

Human Relations Manager

A professional responsible for managing and improving the relationship between employees and the organization.

Employees

Individuals hired by a company or person to perform work in exchange for compensation.