The Fourth of Five Stages in the Hierarchy of Effects

question 123

Multiple Choice

The fourth of five stages in the hierarchy of effects is

• A) interest.
• B) awareness.
• C) adoption.
• D) trial.
• E) evaluation.

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Definitions:

Comprehensive Income

The total change in equity for a business that comes from non-owner sources during a specific period, including all unrealized gains and losses.

Statement of Financial Position

A financial document showing a company's assets, liabilities, and equity at a specific point in time, also known as a balance sheet.

Statement of Comprehensive Income

A financial statement that includes all changes in equity during a period except for those resulting from investments by and distributions to shareholders.

Sales Forecast

An estimation of the sales a company expects to achieve in a future period.