Marketspace Word-Of-Mouth Behavior Is Referred to as

question 19

Multiple Choice

Marketspace word-of-mouth behavior is referred to as

• A) tweets.
• B) buzz.
• C) instant messaging.
• D) blogging.
• E) likes.

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Definitions:

Social Exchange Theory

A conceptual framework suggesting that social behavior is the result of an exchange process, aiming to maximize benefits and minimize costs in relationships.

LMX

Leader-Member Exchange, a theory emphasizing the dynamic relationships between leaders and their team members, focusing on how these relationships influence organizational outcomes.

Authentic Leadership

A positive form of leadership that involves being true to oneself.

Self-Awareness

The conscious knowledge of one’s own character, feelings, motives, and desires, essential for personal development and growth.