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Discuss the Process of Pretesting and Posttesting Advertising Copy

question 170

Essay

Discuss the process of pretesting and posttesting advertising copy. Include a list of methods used for pretesting and posttesting in your answer. Be sure to explain why marketers should pretest and posttest ad copy.


Definitions:

Creditors

Individuals or institutions that lend money or extend credit to others.

Information

Information refers to data that is processed, organized, and structured or presented in a given context to make it meaningful and useful.

Credit Memorandum

Increase in depositor’s balance.

Original Price

The initial selling price of a good or service before any discounts, deductions, or adjustments are applied.

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