Individuality and Interactivity Are Important Building Blocks for Buyer-Seller Relationships

question 130

Multiple Choice

Individuality and interactivity are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to: (1) influence the timing and extent of the buyer-seller interaction and (2)

• A) demand product quality and timely service at lower prices than brick-and-mortar stores.
• B) shop confidently without fear of identity theft.
• C) speed up the click-through process with advanced technology.
• D) have a say in the kind of products they buy, the information they receive, and even the prices they pay.
• E) comparison shop with the prices of competitors alongside those of the firm.

---

Definitions:

Voting Stock

Shares of stock that grant the shareholder voting rights in a corporation, typically in matters like electing the board of directors.

Foreign Corporation

A corporation that is incorporated under the laws of a different country from the one in which it primarily operates.

Inventory

Items owned by a company consisting of raw materials, work-in-process, and finished goods that are considered to be part of the business's assets that are ready or will be ready for sale.

Intra-entity Transfers

Transactions involving assets, services, or funds between divisions or departments within the same entity.